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Improve Search Engine Ranking | Torie Mathis

Are you looking to improve your search engine ranking and get more eyes on your website?

SEO is a powerful tool that helps increase visibility, drive traffic, and boost conversions. But it can be tricky for the uninitiated!

Don’t worry though – with these simple tips, even beginners can start to understand how SEO works and learn techniques to help their site climb in the search engine rankings. Here are # tips from our Smart Arsenal team that will give you an edge over competitors: researching keywords, optimizing content for SEO, and building quality backlinks – all key elements of improving search engine ranking.

So don’t miss out on this opportunity; read ahead to find out what makes up a successful SEO strategy!

Table of Contents:

Understand Search Engine Optimization (SEO)

What is SEO?

Search Engine Optimization (SEO) is a set of techniques used to improve the visibility of a website in search engine results pages. It helps to increase organic traffic and can be used to target specific audiences. SEO involves optimizing webpages, content, images, videos, and other elements on your site for better ranking in search engine result pages (SERPs). By improving the visibility of your website or blog post in SERPs, you can drive more targeted visitors to your site.

Benefits of SEO

The main benefit of SEO is increased organic traffic from higher rankings in SERPs. This means that people searching for terms related to your business are more likely to find it when they use a search engine like Google or Bing.

Additionally, by targeting specific keywords with optimized content and images, you can reach an audience that’s already interested in what you have to offer. Since SEO focuses on providing quality content that’s relevant and useful for users, it also helps build trust between customers and businesses which leads to increased conversions over time.

Types of SEO Strategies

SEO is a powerful tool for entrepreneurs to reach their target audience and increase visibility online. With the right research, you can use SEO to optimize your website and maximize its potential. Let’s look at how to identify the best keywords for your site.

RELATED: SEO for Beginners Series

The Gist: SEO is a set of techniques used to improve website visibility in SERPs and increase organic traffic. Benefits include increased organic traffic, targeting specific audiences, building trust with customers, and higher conversions. Strategies include optimizing webpages, content, images & videos for better ranking.

Research Keywords for Your Site

Researching keywords is an essential part of optimizing your website for search engines. Knowing which words and phrases to target can help you attract more visitors, increase conversions, and improve your overall rankings. Here’s how to research the right keywords for your site:

Identify Your Target Audience

The first step in keyword research is understanding who you are targeting with your content. Think about the demographics of your ideal customer or reader – age, gender, location, interests – and use this information to identify relevant topics and keywords that they might be searching for.

Analyze Your Competitors’ Keywords

Once you have identified potential topics and keywords related to your target audience, it’s time to analyze what competitors are doing in terms of SEO optimization.

Take a look at their websites and see which words they are using most often in titles, headings, meta descriptions etc., as well as any backlinks they may have pointing towards their pages. This will give you an idea of what kind of content is performing best within that niche so that you can create similar content with better results.

Choose the Right Keywords

After analyzing competitor data, it’s time to choose the right keywords for your own website or blog post. Make sure these words accurately reflect the topic at hand while also being relevant enough so that people actually search them online (you can use Google Trends or other tools like SEMrush).

Try not to go overboard by stuffing too many different variations into one piece; focus on quality over quantity when selecting keyphrases.

Once you have identified the right keywords for your site, it’s time to optimize your content to ensure that those keywords are included and given prominence. This will help improve search engine ranking and increase visibility.

RELATED: What are Long Tail Keywords?

The Gist: Key takeaway: Researching keywords is essential for optimizing your website and improving search engine ranking. Here are the steps to take: 1. Identify target audience 2. Analyze competitors’ keywords 3. Choose relevant, high-quality keyphrases

Optimize Your Content for SEO

Writing quality content with relevant keywords is essential for SEO success. To do this, you need to understand the needs of your target audience and create content that meets those needs. Research popular topics related to your industry and use keyword research tools such as Google Keyword Planner or SEMrush to identify relevant keywords.

Once you have identified the right keywords, incorporate them into your content in a natural way so they don’t appear spammy or forced.

Use Internal Links

Using internal links can help improve user experience on your website while also boosting SEO performance. Internal links are hyperlinks that point from one page on a domain to another page within the same domain. When creating internal links, be sure to link relevant pages together and include descriptive anchor text that accurately describes what readers will find when they click through.

This helps search engines better understand how each page relates to other pages on the site which can result in higher rankings for important pages like product pages or blog posts.

Optimize Images and Videos

Optimizing images and videos for SEO performance is an often overlooked but important part of optimizing content for SEO success.

Images should always include alt-text descriptions that accurately describe what’s being shown in the image as well as any relevant keywords associated with it; similarly, videos should have titles and descriptions that contain targeted keywords so search engines can index them properly.

Additionally, make sure all images are compressed before uploading them onto your website – large files take longer to load which negatively impacts user experience and overall rankings. We take additional steps to compress images by using the plugin Smush Pro.

The Gist: Key takeaway: To improve search engine ranking, create content with relevant keywords, use internal links, and optimize images and videos. – Research popular topics & identify relevant keywords – Incorporate keywords into content naturally – Use internal links & descriptive anchor text – Optimize images & videos for SEO

Build Quality Backlinks to Improve Rankings

Building quality backlinks is an essential part of any successful SEO strategy. Link building helps to increase the visibility and authority of your website, which in turn can help improve your rankings on search engine results pages (SERPs).

Identify High-Quality Link Opportunities

The first step to link building is identifying high-quality link opportunities. This involves researching websites that are relevant to your niche and have a good reputation with search engines. You should also look for sites that have a high domain authority, as these will be more likely to pass along ranking benefits when you get a link from them.

Reach Out To Influencers And Bloggers In Your Niche

Once you’ve identified potential linking partners, it’s time to reach out and make contact. Try reaching out via email or social media platforms like Twitter or LinkedIn – whichever method works best for the person you’re trying to connect with. When contacting influencers or bloggers in your niche, make sure you provide value by offering something useful such as content ideas or advice related to their field of expertise.

Track Your SEO Ranking Results

Finally, once you start getting links from other websites, it is important to monitor and track your backlink profile regularly in order to identify any potential issues before they become major problems. Tools such as Google Search Console can help with this process by providing insights into how many links point toward your site as well as where those links come from. This information can then be used to adjust strategies if needed, ensuring maximum benefit from each link acquired.

The Gist: Link building is an essential part of any successful SEO strategy: identify high-quality link opportunities, reach out to influencers and bloggers in your niche, and monitor and track your backlink profile regularly.

How to Improve Search Engine Ranking FAQs

How do I improve my Google search ranking?

To improve your Google search ranking, you need to focus on two key areas: optimizing your website for search engines and building high-quality backlinks. Start by ensuring that all of the content on your site is optimized with relevant keywords and phrases.

Create quality content that other websites will want to link to in order to increase your visibility in the SERPs (Search Engine Results Pages). Finally, reach out to other sites and blogs within your niche or industry and ask them for a link back to yours. With these steps, you can boost your rankings significantly over time.

How can search engine ranking be improved?

Search engine optimization (SEO) is an important tool for entrepreneurs to use in order to increase their visibility online. SEO involves optimizing a website’s content and structure so that it appears higher on search engine results pages, thus increasing the chances of potential customers finding the business.

To improve search engine performance, entrepreneurs should focus on creating high-quality content with relevant keywords; improving page speed; and optimizing meta descriptions, titles, and URLs. Additionally, they should ensure their website is mobile-friendly and make sure all images are properly compressed for faster loading times. By taking these steps, entrepreneurs can greatly improve their website’s ranking on search engines.

What is the #1 factor in improving your search rankings?

The #1 factor in improving your search rankings is creating and optimizing content that is relevant to the keywords you are targeting. This includes researching popular topics, crafting high-quality blog posts, and ensuring that all of your webpages have unique titles, meta descriptions, and alt tags.

Additionally, it’s important to build backlinks from other websites with good domain authority as this will help boost your rankings over time. Finally, regularly monitoring analytics data can provide valuable insights into what works best for your website so you can make adjustments accordingly.

How can I improve my SEO ranking in 2023?

To improve your SEO ranking in 2023, focus on creating high-quality content that is relevant to your target audience. Utilize keywords and phrases strategically throughout the content to ensure it is optimized for search engines.

Build backlinks from reputable sources and optimize meta tags and titles with targeted keywords. Finally, use social media platforms to promote your content and engage with potential customers. By following these steps you can increase visibility of your website and boost rankings in search engine results pages (SERPs).


Improving your search engine ranking is a great way to get more visibility for your website and business.

SEO can be daunting at first, but with the right research and optimization techniques, you can make sure that your site is seen by the right people. Remember to focus on quality content, keyword research, and building backlinks as these are all essential components of successful SEO. With some patience and dedication, you’ll soon see an improvement in your search engine rankings!

To learn more about how to improve search engine ranking with SEO tactics, check out our Smart Arsenal courses today!

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

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hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

Find out here.


Hi! I'm Torie!

I Headshot of Torie Mathishelp entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

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