Is Your Marketing Smart Marketing?

What is the Smart Marketing System?

I created the SMART Marketing system, so small businesses, solopreneurs, and service professionals – like you – can have an easy-to-follow blueprint for reaching their business marketing goals without wasting time and money.

What is SMART Marketing?

SMART stands for the 5 marketing pillars:

• Sales Process
• Message
• Authority
• Relationship Building
• Traffic

– and together they create a scalable system to consistently grow your business and help you rise above your competition.

Smart Marketing Key #1

SALES PROCESS

Before you can sell anything online or in person you need to define your sales process.

This starts with the first time a prospect discovers your business and continues through to purchasing your services and products.

But it doesn’t stop there.

It costs less to keep a current customer than it does to acquire a new one; so the plan is to keep your current customers happy and continue to purchase from you time and time again and refer you, while still attracting new customers.

Have you defined your sales process and created the assets it takes to turn browsers into buyers and buyers into repeat buyers and brand advocates?

Smart Marketing Key #2

MESSAGE

How you position yourself in the market will determine how successful you are in getting sales, customers, and more opportunities.

Your message will either set you apart from your competition or bury you in a sea of similar, boring and repetitive.

So how do you stand out and increase sales? By saying the right thing, to the right person, at the right time. This means knowing your target audience; speaking their language, addressing their pain points, and giving them unique solutions to their problems.

Have you crafted a marketing message that attracts your ideal customers, walks them through their buyer’s journey, and keeps them referring, raving about you, and buying more?

Smart Marketing Key #3

AUTHORITY

Customers want to do business with those they know, like and trust.

The best way to begin that process and show prospects that you can help them is to showcase your authority.

Every business owner should strive to exhibit their expertise and authority across all of their advertising channels and among each touch with prospects.

This can be done in a way that is both welcomed and educational to the prospects and when done properly will elevate your status among your competition leaving them irrelevant.

Are you consistently demonstrating your authority and showcasing your expertise throughout your website, digital marketing, and other marketing materials?

Smart Marketing Key #4

RELATIONSHIPS

When a customer first finds your business, whether it be online, in person, or by referral, they are likely not to be ready to commit. This is where the Smart Marketing principle of Relationship Building comes into play.

By offering prospects a way to connect with you, in a commitment-free, easy way you can open the door to them getting to know, like, and trust you. As you nurture this relationship, they are more likely to do business with you.

Relationship Building is also beneficial for current customers as it makes them more likely to not only buy from you again but to refer you to friends, family, and colleagues, as well.

Are you building relationships with current customers and prospects?

Smart Marketing Principle #5

TRAFFIC

Unfortunately, Traffic is the principle of Smart Marketing that most business owners start with or spend time and money on exclusively.

However, without having a system set up to manage your traffic, you may be flushing your money down the drain.

Traffic is the last part of the Smart Marketing process, and when you have the other key elements in place it is what allows you to scale your business and grow beyond your wildest dreams.

Traffic can be paid, organic and joint venture/partner/affiliate based and actually works best as a bit of all three. Traffic is where the rubber meets the road and your business begins to feel good.

Do you have several traffic streams, both organic and paid, that consistently bring in new leads, customers, and sales?

Let’s Get Your SMART Marketing Score

The final smart marketing tally

Add up all your points and see how you stacked up.

Are you starting to see how marketing isn’t just a few tactics are thrown together but a system of strategies that works together to make massive results in your business growth + sales.

And when paired with the superpowers of technology and automation it can not only bring in more clients but can also free up more of your most precious asset: TIME.

How would you like that? More sales and more time?