Content Marketing Resources
What Is Content marketing?
Content marketing is one of the most effective marketing strategies for entrepreneurs. It involves creating and distributing valuable, relevant, and consistent content to attract and retain your target audience.
When done right, content marketing can be a powerful tool for building brand awareness, generating leads, and driving sales. It can also help you build relationships with customers, showcase your expertise, and create a community around your business.
The key is to provide value to your audience. This can be in the form of articles, infographics, videos, or posts on social media. By creating content that is interesting and informative, you can engage potential customers and encourage them to take action. When done correctly, content marketing can be an extremely effective way to grow your business.
What Makes Content Marketing Different?
There is a key difference between content and traditional marketing materials, and it’s essential that you grasp this difference, as it defines success or failure in content marketing. Content is not promotional. It isn’t like advertising that reaches out and grabs the customer, urging them to buy. Content marketing works in a much more subtle way.
Why Should You Care about Content marketing?
So, why should you care about content marketing? Is it even relevant to your business as a marketing strategy? Well, it isn’t just a passing fad. It’s how we primarily consume information now.
Why Content Marketing Works
The shift to content marketing is a response to the changing ways in which we get information in our society. In the old days, media channels were limited and big advertisers dominated. A consumer sat in front of the TV and, during commercial breaks, they had to endure whatever commercials were shown.
Today, all of our media is on demand. We can skip the commercials. Online, we can go straight to the website, video, or article that we want. In-your-face promotional content can be skipped over (and is skipped over). Instead, you need to provide something that your audience will choose to consume, and it should be something they choose over another competitor’s content.
You can think of it as push vs. pull: traditional marketing pushed customers to make a buying decision. It was an aggressive tactic.
Today, we try to pull customers in with content that interests and engages them and it is very effective for any type of business:
Marketers that prioritize content via blogging are 13x more likely to see a positive return-on-investment
Active company blogs have 97% more inbound links than websites without blogs
82% of customers have a more positive outlook on a company after reading custom content
70% of customers feel closer to a business after engaging with their content
Companies that blog generate 67% more leads than those who don’t. Content Marketing Works!
The benefits of Content Marketing
Your content informs, entertains, engages, helps, and/or answers the questions your customers have. All promotional or sales language is left out of it. The idea is that the customer will use and enjoy your content, which leads to building a relationship with them. Then, when they want what you have to offer, you’ll naturally be their first choice. Here are the benefits of Content Marketing:
More Traffic + Sales
Your Content can help your businesses appear higher in search engine results, leading to increased website traffic and potential customers.
Attracting the right People
Content Marketing help you reach a more targeted audience by allowing you to organically attract people online.
Under the Radar
As consumers shut out commerical messages, you can still reach your audience under the radar. They’ll be excited and open to your content.
Better ROI
Content Marketing is a low cost strategy that has a high ROI. There is a low barrier of entry with the ease of blogs, social media, and video.
Showcase Expertise
Content Marketing can also enhance the credibility and trustworthiness of your brand by showcasing your expertise and authority.
Growth On Autopilot
By working on your Content marketing your business can have sustained growth organically without having to spend more on advertising.
How does Content fit into your SMART Marketing Strategy?
The SMART Marketing system includes 5 marketing pillars:
- Sales Process
- Message
- Authority
- Relationship Building
- Traffic
– and together, they create a scalable system to consistently grow your business and help you rise above your competition.
Content Marketing is part of each part of your Smart Marketing strategy. It attracts people to your sales process, showcases your message and authority, builds relationships and trust, and drives organic traffic to your website.
Is your Marketing SMART? Take the quiz and find out.
Content Marketing Resources
You don’t have to be a writer to create online content. You don’t have to be a marketing whiz to drive business your way leveraging that content online. You can make content that matches your brand, your personality and your skills. It can be easy, fun and effective! Let’s get started.
Smart Content Marketing Articles
5 Secrets to Jumpstarting Your Local Business Growth
Dive into the essential tactics that rejuvenated local business growth, leading to a surge in customer traffic.
Content Marketing Tips And Strategies That Actually Work
Learn how content marketing is the ultimate key to not just reaching, but winning over your target audience like never before.
Best Video Marketing Tools for Small Business [Updated 2024]
Here are over 20 of the best video marketing tools to give you the power to make professional-looking videos. (no tech skill required)
Avoid These Common Content Marketing Mistakes
Avoid common content marketing mistakes and boost your business. Learn effective strategies for a successful content marketing campaign today!
Elevate Your Business: Marketing Power Words Guide
Elevate your business using marketing power words; learn tips and strategies for crafting engaging content that boosts conversions and drives results.
Maximizing Your Blog Sales Funnel: A Step-by-Step Guide
Learn how to maximize your blog sales funnel and increase conversions with this step-by-step guide. Discover the key stages of a successful blog sales funnel today!
How to Write Copy That Sells: A Guide for Entrepreneurs
Learn the essential tips and tricks for writing copy that sells! Get the ultimate guide for entrepreneurs on how to write copy that converts.
Unlock the Secrets of a Winning YouTube Marketing Strategy
Discover the ultimate youtube marketing strategy to grow your business and maximize ROI. Learn to create a winning plan and unlock success!
How to Make a Business Blog: Tips for Success
Learn how to make a successful business blog with these easy tips! Discover the best platform, design tips, content ideas, and more to help you reach your goals
How to Create a Content Calendar: A Guide for Entrepreneurs
Learn how to create a content calendar with this guide for entrepreneurs. Get tips on what goes in a content calendar, apps to use, and more!
Smart Content Marketing Guides
The Content Marketing Blueprint
Want to Know the Secret to
Writing Engaging Content?
Learn the Simple Rules for Writing Irresistible Online Content
- Learn how anyone can write online content that brings readers rushing back for more….no matter how good (or bad) a writer you think you are
- And why you can forget about half the writing lessons you learned in school
- Learn the simple rules you need to follow when writing your content for online reading
Grab the guide and learn how to create branding-building, profit-boosting content! 🚀
The Expert Book Guide
Want to showcase your expertise & get more clients with a book but not sure where to start?
Learn the simple process to write, edit and self-publish your expert book! Let me show you it can be easier than you think!
There’s no better way to elevate your status than to write a book.
With an expert book in hand you will attract your ideal clients (and more of them), charge higher rates, and land more opportunities like speaking, interviews, joint ventures, and much more.
Grab the guide and learn the easy way to write and publish your expert book 🚀
Content Marketing Tools for your Small Business
The key to a successful Content Marketing is using the right tools. And the best part is many of these tools have free options so you can find one that works best for your business and budget.
These tools will help you not just create content that your audience loves but will make design and formatting a breeze. You do not need a graphic design degree to design beautifully. You do not need file school to make kick-ass videos for your business.
If you’re ready to dip your toes into content marketing, then you’re going to love these tools!
Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.
Create, edit & launch your beautifully designed eBooks in minutes, not months. No Design or Technical skills are necessary.
A Content Intelligence tool that merges content strategy, creation, and optimization into one process.
The tools we all dreamt of during school – how to sound like a pro! Corrects your spelling, grammar, tone, and more.
Content Marketing Videos
“If you’re ready to get serious about getting more people to your business, then you’re in the right place. I’ve helped thousands of business owners add content marketing to their Smart Marketing Strategy. I’m here to break down the steps and give you the tools you need to make it easy and effective. Let’s get smart! Let’s dive into Content Marketing.”
Torie Mathis
Your Smart Marketing Coach
Content Marketing Courses
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Hi! I'm Torie!
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