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youtube marketing strategy | Torie Mathis

Are you ready to take your business to the next level?

A YouTube marketing strategy can be a powerful tool for entrepreneurs who want to reach more customers and build their brand. If done correctly, it can even lead to increased profits.

The best part of marketing on YouTube is you don’t need hundreds of videos or thousands of subscribers to be successful. The goal isn’t to be a YouTube superstar, it’s to get in front of your ideal customer, get them to know, like, and trust you, – And ultimately buy from you.

However, knowing where and how to start with YouTube marketing is often difficult for many entrepreneurs. In this blog post, we’ll cover all the basics of creating an effective youtube marketing strategy – from setting up your channel properly, and developing content that resonates with viewers, right through promoting your videos and analyzing performance metrics so you know what works best! Let’s get started!

Table of Contents:

Understanding YouTube Marketing

YouTube marketing is a powerful tool for entrepreneurs to reach and engage their target audience. It’s an effective way to promote products, services, or even just build brand awareness. With over 2 billion monthly active users, YouTube provides a huge opportunity for businesses of all sizes to reach potential customers and grow their business.

What is YouTube Marketing?

YouTube marketing involves creating videos that are designed to attract viewers and encourage them to take action. This could include watching more videos, subscribing to your channel, visiting your website, or purchasing a product or service you offer. The goal of YouTube marketing is not only to increase views but also engagement with the content you create.

Benefits of YouTube Marketing

The benefits of using YouTube as part of your digital marketing strategy are numerous. First off, it’s free. You don’t have to pay anything in order to get started on the platform; all you need is an account and some creativity when it comes time for video creation.

And there’s no limit on how much content you can produce – so if you want more exposure for your business then creating multiple videos per week will help boost visibility online quickly and easily. Finally, since Google owns YouTube they often prioritize its search results which means that having a presence on this platform can help improve SEO rankings overall too.

Types of Content To Create

Ultimately, the key lies in understanding who one’s target market consists of before making any decisions regarding what type(s) of content should be created moving forward into future projects.

Understanding YouTube Marketing is a great way to reach potential customers, build brand awareness and engage with your audience. Setting up your channel is the next step in creating a successful YouTube marketing strategy.

Key Takeaway: YouTube marketing is an effective and SMART way to promote products, services and build brand awareness. Benefits include free access, unlimited content production potential and improved SEO rankings. To maximize success, entrepreneurs should identify their target market and create content that appeals to them.

Setting Up Your Channel

Creating a Brand Identity

When setting up your YouTube channel, it’s important to create a brand identity that reflects the message you want to communicate. This includes selecting an eye-catching profile picture and cover photo, as well as choosing colors and fonts that will be used throughout your channel. Your branding should be consistent across all of your social media platforms so viewers can easily recognize you.

Optimizing Your Channel for SEO

Search engine optimization (SEO) is essential when creating content on YouTube. To ensure that people are able to find your videos in search results, include relevant keywords in the titles and descriptions of each video. You should also use tags related to the topic of each video so they appear in searches related to those topics. You can also link back to other videos or playlists within each description so viewers can easily navigate through your content.

Crafting an Engaging About Page

Your About page is one of the first things visitors see when they land on your channel, so it is important that it makes a good impression. Make sure this page contains information about who you are and what kind of content viewers can expect from you; this helps establish trust with potential subscribers before they even watch any videos. Additionally, include links to other social media accounts or websites where people can connect with you outside of YouTube for further engagement opportunities.

Setting up your channel is the foundation of any successful YouTube marketing strategy. Now, let’s take a look at how to develop an effective content strategy that will help you engage with your target audience and grow your channel.

Developing a Content Strategy

Developing a content strategy is essential for any business looking to make an impact on YouTube. It involves understanding who your target audience is, creating quality content consistently, and utilizing different video formats.

Identifying Your Target Audience
Knowing who you’re trying to reach with your videos will help you create content that resonates with them. Consider factors such as age, gender, location, interests, and more when determining the best way to engage with your viewers. Researching what type of content they watch and interact with can also be beneficial in developing a successful strategy.

Creating Quality Content Consistently
Once you know who you’re targeting it’s time to start creating high-quality videos that are engaging and informative for your viewers. Having consistent uploads helps keep people interested in what you have to offer while also helping build trust between yourself and potential customers or clients. Make sure each video has a clear purpose so viewers understand why they should watch it from beginning to end.

Utilizing different video formats allows businesses to explore new ways of connecting with their audiences while still staying true to their brand identity.

From tutorials and reviews, vlogging style videos or even live streams – there are many options available depending on the message being conveyed or product/service being promoted. Experimenting with various styles can help find which ones work best for your channel’s goals as well as provide variety for those watching regularly.

Developing a content strategy is an important step in creating successful videos on YouTube. Now that you have the basics down, it’s time to start promoting your channel and videos to reach a wider audience.

Promoting Your Videos and Channel

Promoting your videos and channel is essential for gaining visibility, building an audience, and increasing engagement. Leveraging social media platforms is a great way to do this. You can share links to your videos on popular sites like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Be sure to include relevant hashtags in your posts so that they reach the right people.

Paid Ads
Using paid ads on YouTube and other platforms can also be beneficial when it comes to promoting your videos and channel. Ads allow you to target specific audiences with tailored messages that are more likely to convert into views or subscribers. Plus, you have control over how much money you spend on each ad campaign so you don’t have to worry about breaking the bank if things don’t go as planned.

Collaborating with influencers and other creators is another effective way of getting more eyes on your content. Reach out to influencers who create content related to yours and see if they would be interested in featuring one of your videos or creating a collaboration video together. This will help expose both of you, as well as potentially even more viewers from their fan base, which could result in increased viewership for all parties involved.

Promoting your videos and channel is essential to reach your target audience, but it’s also important to track the performance of those efforts. In the next section, we’ll look at how you can analyze data from your campaigns to improve results.

Analyzing Performance Metrics

Tracking Key Performance Indicators (KPIs) is an important part of YouTube marketing. KPIs are metrics that help you measure the success of your videos and channel, such as views, watch time, engagement rate, and subscriber count. By tracking these KPIs over time, you can get a better understanding of how your content is performing and make adjustments accordingly.

Interpreting Data to Improve Results requires careful analysis of the data collected from tracking KPIs. You should look for patterns in the data that could indicate areas where improvements need to be made or opportunities for growth.

For example, if you notice that one video has significantly more views than other videos on your channel but lower watch times compared to average then it may be beneficial to create similar content with longer runtimes in order to increase overall viewership.

Analyzing comments left by viewers can also provide valuable insights into what type of content resonates most with them so you can focus on creating more engaging videos tailored towards their interests

Analyzing performance metrics is key to understanding the success of your YouTube marketing strategy. With an in-depth analysis, you can begin to take steps towards optimizing your content and increasing viewership.

Next up, we’ll discuss how to grow your audience and subscribers.

Growing Your Audience and Subscribers

Growing your audience and subscribers is an important part of any successful YouTube marketing strategy. Building an email list for retargeting purposes, creating engaging playlists to increase watch time, and utilizing cross promotion tactics with other channels are all great ways to grow your subscriber base.

Building an Email List for Retargeting Purposes
An email list allows you to stay in touch with your viewers by sending them updates about new videos or special offers. You can also use it as a way to retarget people who have already watched one of your videos but haven’t subscribed yet. To build an effective email list, create a sign-up form on your website or blog that encourages people to join the mailing list in exchange for something valuable (called a lead magnet) like exclusive content or discounts on products related to the channel’s topic.

Creating Engaging Playlists to Increase Watch Time
Creating engaging playlists helps keep viewers engaged and watching more of your content instead of clicking away after just one video. Make sure each playlist has a clear theme so viewers know what kind of content they will find when they click on it, such as “DIY Projects” or “Product Reviews”. Also be sure to include related videos from other creators that fit within the same theme so viewers can explore more content without leaving the page.

Collaboration to Reach More People
Collaborating with influencers and other creators is another great way to reach new audiences while growing yours at the same time. Reach out via social media platforms like Twitter or Instagram and offer collaborations where both parties promote each others’ channels through shoutouts or guest appearances in their respective videos – this will help introduce you both into each others’ networks. Additionally, consider running joint giveaways which require participants from both channels – this will help drive engagement across both platforms while increasing viewership for everyone involved.

Growing your audience and subscribers is an essential part of any successful YouTube marketing strategy. Now, let’s explore how to monetize your channel through ads and affiliate links.

Key Takeaway: Key takeaway: Growing your YouTube audience requires utilizing multiple strategies, such as building an email list for retargeting purposes, creating engaging playlists to increase watch time, and collaborating with other creators.

Monetizing your YouTube channel is a great way to make money and grow your business. With the right strategies, you can start earning revenue from ads, affiliate links, and more. Here are some tips for monetizing your channel through ads and affiliate links:

Applying for the YouTube Partner Program
To be eligible for the YouTube Partner Program (YPP), you must have at least 1,000 subscribers on your channel and 4,000 watch hours in the last 12 months. Once accepted into YPP, you’ll be able to run ads on all of your videos as well as access other features like custom thumbnails and end screens.

Running Ads on Your Videos
When running ads on your videos, it’s important to select ones that will resonate with viewers so they don’t become annoyed or skip them altogether. You can also customize where these ads appear within each video by selecting specific times or locations in order to maximize their effectiveness.

Another great way to monetize your channel is by incorporating affiliate links into descriptions of each video or playlist. This allows viewers who click through those links to purchase products related to what they just watched, while providing you with a commission from any sales made. It is important that the product or service you promote aligns with the content of each video so it does not seem out of place or spammy.

FAQs in Relation to Youtube Marketing Strategy

Is YouTube effective for marketing?

Yes, YouTube is an effective platform for marketing. It has a wide reach and can be used to create engaging content that will help entrepreneurs build their brand awareness and increase their customer base. Additionally, YouTube provides analytics tools that allow marketers to track the performance of their campaigns in order to optimize them for better results. With its vast potential, YouTube can be a powerful tool for any entrepreneur looking to grow their business.

How do I increase my YouTube marketing?

To increase your YouTube marketing, focus on creating content that is tailored to your target audience. Research what topics they are interested in and create videos around those topics. Additionally, optimize the titles of your videos with keywords related to the topic so they appear higher in search results. Finally, promote your videos through other channels such as social media and email campaigns to drive more traffic to them. This will help you reach a larger audience and boost engagement with your content. Use tools like VidIQ or TubeBuddy to optimize your videos.

What is the best strategy for YouTube?

YouTube is an excellent platform for entrepreneurs to reach their target audience. To maximize success, it’s important to create content that resonates with your viewers and appeals to their interests. Focus on creating high-quality videos that are informative, entertaining, and engaging. Utilize SEO techniques such as keyword research and optimizing titles/descriptions to help increase visibility in search results. Additionally, use social media platforms like Twitter or Instagram to promote your YouTube channel and drive more traffic back to your videos. With the right strategy in place, you can build a successful presence on YouTube that will help grow your business.


In conclusion, YouTube marketing is an effective way to reach a wide audience and promote your business. With the right strategy in place, you can create engaging content that will help grow your channel and attract more viewers. To get started with YouTube marketing, you need to set up your channel, develop a content strategy, promote your videos and analyze performance metrics. Additionally, growing your audience and subscribers as well as monetizing through ads or affiliate links are also important steps for success when it comes to youtube marketing strategy. With these tips in mind, you should be able to create an effective YouTube marketing plan that will help increase brand awareness and generate leads for your business.

Are you an entrepreneur looking to grow your business through YouTube? Are you struggling to create a successful marketing strategy for this platform? Let me help! I specialize in teaching digital marketing strategies tailored specifically for entrepreneurs. With my expertise, we can develop and execute the perfect plan that will maximize your visibility on YouTube and drive more customers to your business. Don’t wait any longer – join the Smart Arsenal and let’s get started!

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

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hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

Find out here.


Hi! I'm Torie!

I Headshot of Torie Mathishelp entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Get Smart AF

from your Digital Marketing Coach Torie Mathis!

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