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how to start a business blog | Torie Mathis


Do you want to start a business blog but don’t know where to begin?

Making a successful business blog can seem intimidating, but it doesn’t have to be. With the right tips and tricks, creating an effective blog for your small business is easier than you think!

In this post, we will cover all of the basics from choosing a platform and designing your site to crafting content that engages readers and promoting your posts. We’ll also touch on how measuring analytics helps make sure you are staying ahead of the game when it comes to making a business blog.

So get ready – let’s dive into everything about starting up an amazing online presence for any small business!

Table of Contents:

Choose a Platform

When creating a business blog, it is important to choose the right platform for your needs. Popular platforms include WordPress, Squarespace, and Wix. Each has its own pros and cons that should be considered when making a decision.

Popular Platforms


WordPress is one of the most popular blogging platforms available today due to its flexibility and customization options. It can be used for both simple blogs as well as complex websites with multiple pages and features. The downside is that it requires some technical knowledge in order to use effectively, so if you’re not tech-savvy then this may not be the best option for you.


Squarespace offers an easy-to-use drag-and-drop interface which makes creating a website quick and painless even if you don’t have any coding experience or design skills. However, there are fewer customization options than with WordPress so if you want something more unique then this might not be the best choice for you.


Wix provides an intuitive user interface along with hundreds of templates to choose from which makes building a website fast and easy even for beginners who don’t know much about web design or coding languages like HTML or CSS. On the other hand, once your site is built on Wix it cannot easily be moved elsewhere without significant effort so make sure this isn’t something you’ll need down the line before committing to them as your platform provider.

Pros & Cons of Each Platform

WordPress offers great flexibility but also requires technical knowledge; Squarespace has limited customizability but makes up for it in ease of use; and Wix provides plenty of templates, however it does not allow sites to move easily away from their platform once they are created – these are all things that should factor into your decision when choosing a platform for your business blog.

To see more on each platform check out the top Website Design Software

The Gist: When choosing a platform for your business blog, it is important to consider the cost, flexibility, customization options and ease of use. Popular platforms include WordPress, Squarespace and Wix – each with their own pros and cons. Consider these factors carefully when selecting the right platform for you.

Design Your Blog

Designing your blog is an important step in creating a successful online presence. It’s the first thing visitors will see, so it needs to be eye-catching and easy to navigate. Here are some tips for designing your blog:

Selecting a Theme

Choosing the right theme for your blog can make all the difference. Look for themes that match the tone of your content and have features you need, such as customizable menus or widgets. Make sure it looks good on both desktop and mobile devices too.

Customizing Your Design

Once you’ve chosen a theme, take time to customize it with colors, fonts, logos, images, etc., that reflect your brand identity. This will help create a consistent look across all platforms and give readers an idea of what they can expect from you.

Optimizing for Mobile Devices

With more people accessing websites from their phones than ever before, optimizing for mobile devices is essential if you want to reach as many potential readers as possible. Make sure your site loads quickly on different screen sizes by using responsive design techniques or dedicated mobile versions of pages when necessary.

These tips should help get you started with designing your blog – but don’t forget to keep experimenting until you find something that works best for you.

Create Content That Engages Readers

Writing Tips and Techniques

Writing engaging content requires a combination of skill, creativity, and research. To get started, consider your audience and what topics they would be interested in reading about. Brainstorm ideas for blog posts that are relevant to their needs or interests.

Once you have some ideas, start researching the topic to ensure accuracy and credibility. When writing your post, use an active voice instead of passive voice whenever possible; this will make your content more engaging for readers. Additionally, break up long paragraphs into shorter ones as it makes the text easier to read onscreen.

Types of Content to Include

There are many types of content you can include in your blog posts such as images, videos, infographics, quotes from experts or customers etc., which help keep readers engaged with the post longer than just plain text alone. Additionally adding links within the post helps direct readers to other related resources on your website or elsewhere online that may be helpful for them.

Repurposing existing content is another great way to create fresh new content without having to start from scratch every time you write a blog post. For example, if you have written an article previously, then consider turning it into a video tutorial or creating an infographic summarizing key points from the article. These are just two examples but there are many other ways you can repurpose existing content as well.

Need Blog Post Ideas?

Get a year’s worth of Blog Post ideas.

Promote Your Blog Posts

Social media is a great way to reach new readers and promote your blog posts. You can create accounts on popular platforms like Facebook, Twitter, Instagram, and LinkedIn to share links to your content.

Make sure you’re using relevant hashtags so that people searching for topics related to your post can find it easily. Additionally, consider creating social media ads targeting specific audiences who might be interested in reading your blog post.

Paid Advertising Options

Paid advertising is another effective way of promoting your blog posts. Platforms such as Google Ads and Facebook Ads allow you to target specific audiences with tailored messages about your content.

This can help drive more traffic to your website and increase the visibility of your posts. It’s important to keep track of how much money you are spending on these campaigns so that you don’t overspend or waste money on ineffective ads.

Build an Email List

Building an email list is one of the best ways to promote your blog posts as it gives you direct access into potential readers’ inboxes without relying on algorithms or other external factors such as search engine optimization (SEO).

To build an email list, start by offering something valuable in exchange for signing up – this could be a free ebook or exclusive discounts/promotions.

Then use automated emails or newsletters with links back to recent blog posts as part of regular communication with subscribers.

Measure and Analyze Results

It’s important to track performance metrics when blogging. This includes page views, time spent on a page, and bounce rate.

Knowing how many people are visiting your blog and how long they stay can help you identify what content resonates with readers. Additionally, tracking which posts have the highest engagement will help you create more of that type of content in the future.

Identifying Areas for Improvement

Analyzing data is key to understanding where improvements need to be made. For example, if a post has low engagement or high bounce rates then it could mean that the topic wasn’t interesting enough or the layout was confusing.

Identifying these issues early on can save time and money down the line by avoiding mistakes before they happen.

Using Analytics Tools

There are many analytics tools available for bloggers such as Google Analytics and Hotjar which provide detailed insights into user behavior on your website or blog.

These tools allow you to see exactly what users are doing when they visit your site so you can make changes accordingly based on their actions or lack thereof. Additionally, these tools also give insight into search engine optimization (SEO) so that you can optimize your content for better visibility in search results pages (SERPs).

FAQs How to Make a Business Blog

How do I start a blog with no money?

Starting a blog with no money is possible. It requires some time and effort, but it can be done. First, decide on the topic of your blog and create content that is interesting to your target audience.

Next, choose a blogging platform such as WordPress or Wix to host your website. Finally, promote your blog through social media channels like Twitter and Facebook to reach potential readers.

With dedication and consistency, you can build an engaged audience without spending any money upfront.

How should a beginner create a blog?

Creating a blog is an important step for entrepreneurs looking to build their online presence. To get started, choose a blogging platform that suits your needs and budget. Popular options include WordPress, Wix, and Squarespace.

Once you’ve selected the platform, create an account and start customizing your blog design with templates or themes. Next, write compelling content related to your business or industry that will engage readers. Finally, promote your blog on social media platforms like Facebook and Twitter to drive traffic to it. With some dedication and creativity, you can have a successful blog in no time.

How do beginner bloggers make money?

Beginner bloggers can make money in a variety of ways. Affiliate marketing is one popular option, where the blogger promotes products or services from other companies and earns a commission when someone makes a purchase through their link.

Advertisements are another way to monetize blog content; Google AdSense and other ad networks allow bloggers to display ads on their website and earn revenue for each click or impression they generate.

Selling digital products such as ebooks, courses, or memberships is also an effective way for beginner bloggers to make money. Finally, sponsored posts offer yet another avenue for earning income; brands will often pay bloggers to write about their product or service in exchange for exposure.


Creating a successful business blog is an important part of digital marketing for entrepreneurs. By following the steps outlined in this post, you can choose a platform, design your blog, create content that engages readers, promote your posts and measure and analyze results to make sure your blog is achieving its goals.

With the right strategy and dedication, you can use blogging to build relationships with customers and grow your business.

Start today by taking action on the tips above to make a business blog that will help you reach success!

Ready to Create a Successful Business Blog?

Are you an entrepreneur looking to make a business blog but don’t know where to start?

Let me help! With my digital marketing expertise, I can provide the guidance and solutions you need for creating and managing your own successful blog. From strategizing content ideas to setting up design elements, I have all the tools necessary for making your blog stand out from the competition.

Join the Smart Arsenal so we can get started on crafting a unique voice that will draw in customers and keep them coming back for more!

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

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hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

Find out here.


Hi! I'm Torie!

I Headshot of Torie Mathishelp entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Get Smart AF

from your Digital Marketing Coach Torie Mathis!

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