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Therapists are often some of the most compassionate and empathetic people around, but when it comes to marketing themselves and their practices, they can be hesitant, even downright resistant. But the truth is, marketing is essential for any therapist who wants to attract new patients and grow their practice. After all, you can’t help people if they don’t know you exist!

That’s where the Smart Marketing System comes in.

I’m Torie Mathis, marketing agency CEO, digital marketing coach in the Smart Arsenal, and creator of the SMART Marketing system.

And in this article, I’ll show you how this system provides a clear and practical blueprint for therapists (and other small business owners) to follow in order to achieve their marketing goals.

And one of the most creative and effective strategies therapists can use within this system is to create a digital magazine.

Let’s go!

Table of Contents

Benefits of Creating a Digital Magazine for Therapists

A digital magazine may not be the first thing that comes to mind when you think of therapist marketing, but it can actually offer a number of significant advantages:

Increased Brand Recognition and Credibility

By creating a magazine that showcases your expertise and insights, you can position yourself as a thought leader in your field. This can help to establish your credibility and build your brand recognition among potential patients.

Opportunities for Patient Education and Engagement

A digital magazine can offer an engaging and informative platform for educating patients on important mental health topics, as well as promoting your own services and expertise.

Cost-Effective and Efficient Marketing Strategy

Digital magazines are a relatively low-cost and efficient marketing strategy. Once you have created the initial design and content framework, you can easily publish new issues on a regular basis, with minimal ongoing expenses.

So, are you ready to create your own digital magazine and take your therapy practice to the next level?

Let’s dive into the steps you’ll need to follow to make it happen.

How to Create a Digital Magazine That Will Make Your Therapy Practice Shine

Ready to take your therapy practice to the next level with a digital magazine? Here are the steps you’ll need to follow:

Defining the Target Audience and Content Focus

Before you can start creating your magazine, you need to know who you’re creating it for. Think about the types of patients you work with and the mental health concerns they’re likely to have.

Then, decide on a content focus that aligns with your areas of expertise and the interests of your target audience.

Determining the Frequency and Format of Publication

Next, you’ll need to decide how often you’ll publish your magazine and in what format. Will you publish quarterly, bi-monthly, or monthly?

Will your magazine be a PDF that patients can download from your website or a digital flipbook that’s hosted on a publishing platform?

Establishing a Consistent Visual Brand and Tone

To ensure your magazine looks professional and cohesive, it’s important to establish a consistent visual brand and tone. Choose a color palette, typography, and imagery that reflects your practice’s personality and values.

Make sure your magazine’s design and tone match the expectations of your target audience.

Creating a Content Calendar and Brainstorming Content Ideas

With your target audience and format in mind, it’s time to start brainstorming content ideas. Consider topics that would be of interest to your patients, such as coping strategies, mindfulness techniques, or ways to improve communication in relationships.

Then, create a content calendar that outlines when each article will be published.

Designing and Publishing the Magazine Using Digital Tools

Finally, it’s time to bring your magazine to life. Use digital tools like Canva or Adobe InDesign to design and publish your magazine. Make sure your magazine is optimized for digital devices, with a mobile-friendly layout and clear navigation.

When your magazine is ready to go, share it on your website, social media channels, and email newsletter.

Creating a digital magazine might seem like a daunting task, but with the right strategy and tools, it can be a fun and rewarding way to grow your therapy practice.

But creating your digital magazine is only part of the process; the key is to make the magazine an effective part of your marketing strategy. And that means it’s got to be smart.

is your marketing smart take the quiz

Integrating the Smart Marketing System with the Digital Magazine

Now that you’ve created a digital magazine for your therapy practice, it’s time to integrate it with the Smart Marketing System to attract new patients and grow your business. Here’s how to do it.

Remember, SMART stands for Sales Process, Message, Authority, Relationship, and Traffic, and together these pillars create a marketing system that will consistently grow your brand and make sales. Let’s go over how to incorporate each part.

Learn more about the SMART Marketing System

Sales Process: Incorporating Calls to Action and Lead Magnets in Magazine Content

To turn magazine readers into paying patients, you’ll need to incorporate calls to action (CTAs) and lead magnets in your magazine content.

CTAs are prompts that encourage readers to take a specific action, like scheduling an appointment or signing up for your email newsletter.

By including CTAs in your magazine content, you’ll generate new leads for your practice.

RELATED: SMART Marketing: Sales Process 

Message: Crafting a Clear and Compelling Brand Message in Magazine Content

Your magazine is a powerful tool for conveying your practice’s brand message. Use your magazine content to communicate your unique selling proposition (USP) and value proposition to readers.

Make sure your magazine content is consistent with your practice’s messaging across all other marketing channels, such as your website and social media.

RELATED: SMART Marketing: Message

Authority: Establishing Expertise and Credibility Through Magazine Content and Author Bios

Your magazine is also a chance to establish your expertise and credibility in the mental health field. Include articles that showcase your areas of expertise and experience, and be sure to include author bios that highlight your credentials and experience.

This will help build trust with potential patients and establish you as an authority in your field.

RELATED: SMART Marketing: Authority

Relationship Building: Encouraging Engagement and Building Relationships with Readers Through Magazine Content and Social Media

Your digital magazine is a great way to engage with readers and build relationships with potential patients. Encourage readers to leave comments on your social media or share their own experiences related to the topics you cover.

Respond to comments and engage with readers on social media to build a loyal following and strengthen your relationships with potential patients.

RELATED: SMART Marketing: Relationship Building

Traffic: Using SEO, Social Media, and Other Marketing Strategies to Drive Traffic to the Magazine and Website

Finally, you’ll need to drive traffic to your magazine and website to attract new patients. Use search engine optimization (SEO) to make your magazine content more discoverable in search engine results.

Promote your magazine on social media and other marketing channels to generate buzz and attract new readers. And be sure to track your results using analytics tools, so you can see what’s working and what needs improvement.

By integrating the Smart Marketing System with your digital magazine, you’ll have a powerful marketing tool that can help grow your therapy practice and attract new patients.

RELATED: SMART Marketing: Traffic

Examples of Successful Digital Magazines for Therapists

Looking for some inspiration to get started on your own digital magazine? Look no further than this successful example from a therapist who has already done it.

Digital Magazine Case Study

Stephanie Robins is a licensed therapist in Alpharetta, Georgia who specializes in working with couples and families. Despite having a solid client base, Stephanie wanted to expand her reach, attract new patients, and elevate her practice.

To achieve this goal, I created Stephanie, a digital magazine that would showcase her expertise and provide valuable content to her target audience.

I used the Smart Marketing System to integrate her magazine with her overall marketing strategy, incorporating calls to action and using it as a lead magnet to drive traffic to her website and build relationships with her readers.

Stephanie’s magazine, “The Fulfilled Life”, featured articles on topics such as effective communication, managing conflict, and strengthening relationships.

Custom Magazine by Torie Mathis

Thanks to her digital magazine, rebranding, and a new website, Stephanie was able to attract new patients to her practice and establish herself as a leading authority in her field.

She saw a significant increase in website traffic and invitations to speaking engagements and received positive feedback from readers who found her magazine to be informative and helpful.

Alpharetta Family Therapy Website

Stephanie’s success serves as an inspiration to other therapists who are looking to expand their reach and grow their practice.

By creating a digital magazine and integrating it with the Smart Marketing System, therapists can establish themselves as experts in their field and attract new patients to their practice.

Why Magazines are so Effective

What makes a magazine so successful? For one, it is visually appealing and easy to navigate. A digital magazine also provides high-quality, informative content that is relevant to your target audience.

Finally, it establishes a clear brand message and showcases the expertise and authority of the authors.

I have designed hundreds of magazines, and they are one of the best lead-generation and relationship-building tools out there.

magazines by torie

Inspiration for Your Own Magazine

If you’re thinking about creating your own digital magazine, this example can provide valuable inspiration. Consider what topics your target audience would be interested in, and how you can showcase your expertise in those areas.

Remember to establish a consistent visual brand and tone, and to use calls to action and lead magnets to encourage engagement and build relationships with your readers.


A digital magazine can be a powerful tool for therapists looking to grow their practice and attract new patients.

By showcasing their expertise, providing valuable content, and building relationships with readers, therapists can establish themselves as authorities in their field and increase their brand recognition and credibility.

By integrating their magazine with the Smart Marketing System, therapists can take their marketing strategy to the next level. With calls to action, lead magnets, and social media engagement, they can drive traffic to their website and build a loyal following of readers.

So, what are you waiting for? Consider creating your own digital magazine today and see the benefits for yourself!

And if you want to learn more smart digital marketing strategies to grow your practice, be sure to join the Smart Arsenal. You’ll get over $10k in DFY templates, marketing tutorials, and hands-on help to make your marketing efforts a success.

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

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hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

Find out here.

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Hi! I'm Torie!

I Headshot of Torie Mathishelp entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

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