How to Build Personal Branding with Video
Are you struggling to figure out how to build personal branding? Want a shortcut?
You could take years to publish books, write papers, get interviewed on TV, be featured in magazines…
With a lot of work and time invested, you can become a well-known leader in your industry…but who has years to do this…
Want the secret to boosting your personal brand online?
It’s video!
Videos are only getting more popular, and it’s the content that’s most likely shared on social media.
And it’s an amazingly effective way to communicate your personal brand message online.
Why is video so effective for personal branding?
Video Shows Your Human Side
Videos give you the chance to be transparent and show the real you.
The viewer can actually see your face and expressions and hear your voice.
Using video allows you to connect deeper and make your message highly distinctive and personal, which is a huge advantage in personal branding.
Video Allows You to Offer Solutions
You can take issues your audience faces and use your expertise to offer a solution, just like all your other content.
All you have to do is pick a well-lit, quiet location, set up a camera, and talk directly to your audience.
Explain how you do things, share your hacks and tips, and, wherever possible, show them exactly how things are done with demonstrations and examples.
Video allows you to show them the details they just can’t get from other forms of content.
Video Helps You Share Your Story
A great way to use video for personal branding is to share your story.
You can make a video bio where you explain why you started your business and how you got to where you are today.
Talk about the challenges you overcame or the solutions you found.
If your audience is suffering from the same issues, they’ll relate to this, and it’ll work wonders to grow your brand.
Use Video to Make Announcements
Whenever you have exciting news, make a video to share it with your audience.
Introduce your new products or services with a short video. Announce a milestone you’ve finally achieved.
Highlight big changes in your business.
Your viewers will see your personality and enthusiasm, and it’ll be infectious.
Use Video to Answer Questions
There are ways you can use your audience’s concerns to create your video content.
One way is to read customer questions “on the air.”
You can make videos where you answer real questions you’ve received through email or social media.
Another idea is to read your social media comments and give your commentary on them.
Use Video To Get Your Followers Involved
You can get your audience involved even more directly by inviting them to make their own videos that you can share with everyone.
They can make testimonials about you and your products, explaining how you’ve helped them.
This is incredibly valuable social proof.
Another idea is to ask them for their own ideas on solving problems.
Use Video to Interview an Expert
Another idea for engaging video content is to find an influencer or expert in your market and interview them.
This is an easy way to create high-value content, and you can return the favor by appearing in their marketing, creating a win-win.
Share Your Video Content
Video platforms like YouTube and Vimeo are very popular and rank highly in all search engines.
You can create your own channel there and encourage your audience to subscribe.
Through video, they’ll get to know you, which will help grow your personal brand.
Since video content works so well on social media, also post your videos to sites like Facebook, Twitter, Instagram, and even LinkedIn.
Each platform has its own guidelines for size and length, so make sure you know these before posting.
Video Content – Make It Easy
Video creation doesn’t have to be overly elaborate.
Once you’ve created a few simple videos, you’ll start to get the hang of it.
The ideal video length is between two and five minutes, so don’t feel like you have to make a feature movie; keep it short and simple.
Get into a routine of regular video production and publication, and you’ll see a boost in your audience engagement and your personal brand.
What to know how to get started with video marketing? Check out Video Marketing for Beginners – 10 Steps to Get Started!
Are you ready to make your first YouTube Videos to grow your personal brand?
Coming up with ideas is usually the part that stops most people. I have 5 ideas for your to get started making your debut online, Check out Video Marketing – 5 YouTube Video Ideas
Do you want to know more about how to build your personal branding?
About Digital Marketing Expert Torie Mathis
Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity. She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.
Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.
I help entrepreneurs learn digital marketing.
And I make it easy!
You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.
What you need is to be SMART.
Is YOUR marketing SMART?
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What you need is to be SMART.
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