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digital marketing strategy

Are you an ambitious business owner aiming to construct a digital marketing plan?

If so, this post is your guide to constructing a successful digital marketing strategy. Here we will discuss the steps needed to develop and implement a successful digital marketing plan. From defining your goals to measuring results, we’ll cover all the basics of creating a winning digital marketing strategy. So don’t wait any longer – let’s get started on crafting that perfect plan for success today.

Table of Contents:

Defining Your Digital Marketing Goals

Identifying Your Target Audience

Knowing who you’re trying to reach is essential for any successful digital marketing strategy. Start by defining your ideal customer and the type of content that would resonate with them. Utilize analytics, polls, or focus groups to gain insight into their preferences and requirements.

Once you have a clear picture of your target audience, create buyer personas to help guide your messaging and design decisions.

RELATED: Ideal Customer Course

Setting Clear Objectives

Establishing objectives is key in developing an effective digital marketing plan. Think about what you want to achieve from your efforts—increased brand awareness, more website traffic, or higher conversion rates?

Set measurable goals so you can track progress over time and adjust tactics as needed.

KPIs are metrics used to measure success against predetermined objectives in order to determine the return on investment (ROI) of campaigns and strategies.

KPI Examples

Examples are click-through rate (CTR), cost each acquisition (CPA), and average order value (AOV). It is important to monitor these regularly so you can identify which areas need improvement or adjustment moving forward.

Crafting a successful digital marketing plan starts with defining your objectives, so you can target the right people and get the desired outcomes. Moving on to developing your digital marketing strategy, research into competitors’ strategies is essential for creating an effective message and design that resonates with customers across the right platforms and channels.

Developing Your Digital Marketing Strategy

Researching Your Competitors

Knowing your competitors is essential to developing a successful digital marketing strategy. It is critical to be aware of your competitors and comprehend their tactics, approaches, and why they are succeeding.

Analyze their websites, social media channels, content strategies, and advertising campaigns to identify trends in the industry and discover potential opportunities for growth. By studying the trends in the industry, you can create an impactful message that appeals to your target audience and keeps you ahead of competitors.

Crafting an Effective Message and Design

Once you know who you’re competing against, create a unique message that stands out from the crowd. Construct a distinct communication that is tailored to your intended recipients, centering on their interests and aspirations. Additionally, consider creating visual elements such as logos or images that can be used across multiple platforms to reinforce brand recognition among customers.

RELATED: Smart Marketing Guide – YOUR MESSAGE

The Best Platform

The next step is selecting which platforms and channels will best reach your target market based on where they spend most of their time online. Take into account creating profiles on popular social networks like Facebook or Twitter, and also more specific ones such as Instagram or TikTok, depending on the digital space your intended crowd occupies.

Additionally, think about leveraging email marketing campaigns or pay-per-click (PPC) ads for maximum exposure across multiple channels at once.

Formulating a successful digital marketing plan is paramount to the development of your business, as it permits you to contact potential customers and maximize return on investment. With that said, implementing your plan is just as important for success; this requires creating content tailored to your target audience and leveraging automation tools to streamline processes.

Implementing Your SMART Digital Marketing Plan

To create a successful digital marketing plan, you need to be SMART. That means creating a plan that works all parts of your marketing strategy and not just focusing in on one piece. Many entrepreneurs try one of two tactics, rather than creating a balanced and SMART Plan.

I created the SMART Marketing strategy, so you know exactly what you need to do, rather than guessing what tactics should be part of your digital marketing plan.

SMART stand for:

Sales Process

And when you work across each of these marketing segments to create your plan, you can be sure you are not cutting corners, that all of your digital marketing is connecting and purposeful and you stop feeling like you wasted your time and another useless tactic.

Learn more about Smart marketing and how you can connect all of your marketing efforts.

Want to know if your marketing is SMART? Take the quiz and find out.

Creating Content That Resonates with Your Audience

For effective content creation, ensure your digital marketing plan speaks to the needs and interests of your target audience, using language they understand. This is the M in SMART marketing.

Think about what your target demographic wants and likes, as well as the kind of language they utilize. For example, if you’re targeting millennials, use slang terms and a casual tone in order to better connect with them.

Additionally, focus on providing useful information that can help solve problems or answer questions related to their lives or interests. This will not only increase engagement but also build trust between you and your customers over time.

Learn more about Marketing MESSAGE

Optimizing for Search Engines (SEO)

Search engine optimization (SEO) is essential when implementing any digital marketing plan. It’s a big part of the T in SMART marketing, but not all of it. SEO helps ensure that potential customers are able to find your website easily through organic search results by using keywords strategically throughout the text on each page of your website.

RELATED: Smart SEO Guide

Research popular topics within your industry and create blog posts around those topics while including relevant keywords throughout the post – this will help improve visibility in search engines like Google and Bing.

Additionally, optimizing meta descriptions – short summaries used by search engines to describe webpages – can also be beneficial when trying to attract more visitors from organic searches.

If you have a website, you need to know AR LEAST the basics of SEO. Check out my SEO for Beginners Series to learn the basics.

Leveraging Automation Tools to Streamline Processes

Automation is the gift of the digital age. It gives entrepreneurs their time back, and allows you to work smarter. It’s the AF in SMART AF, and a must for the savvy business owner (that’s you!)

Automation tools are great for streamlining processes associated with digital marketing plans such as email campaigns or social media management tasks like scheduling posts ahead of time or responding quickly when someone mentions your brand online.

These tools allow businesses to save time by automating mundane tasks so they can focus on other aspects of their business instead of manually managing every single task themselves which would take up too much valuable time otherwise spent elsewhere growing their business. Using analytics-driven insights, automation tools make it easy for marketers to modify their strategies according to the behavior of their target audience.

Check out some of our favorite Automation tools.

By implementing a comprehensive digital marketing plan, entrepreneurs can ensure that their business has the best chance of success. Analyzing and gauging outcomes is an indispensable part of this procedure in order to enhance efficacy and get the most out of returns.

The Gist: Producing content that resonates with your target audience by understanding their needs and interests is essential for a successful digital marketing strategy. You also must optimize for search engines (SEO) using keywords strategically throughout webpages and blog posts as well as leverage automation tools to streamline processes like email campaigns or social media management tasks.

Measuring and Analyzing Results of Your Digital Marketing Efforts

Measuring the success of your digital marketing efforts is essential for making data-driven decisions. Tracking website traffic and conversions with analytics tools, evaluating social media performance metrics, and assessing return on investment (ROI) of campaigns and strategies can help you understand how effective your strategies are.

Analytics tools such as Google Analytics can provide invaluable insights into the efficacy of your digital marketing strategies. By leveraging these solutions, you’ll gain a better understanding of who’s visiting your website and which channels are driving the most engagement. From there, you can track pageviews, view time on pages, source traffic from referrals, assess conversions for desired actions like email list signups or product purchases – all to aid in crafting an effective strategy moving forward.

Assessing Return on Investment (ROI)

Analyzing the return on investment of campaigns and strategies is key to determine if they are worth continuing or not. By keeping a close eye on costs versus results, you can better gauge which approaches bring in the most bang for your buck – enabling you to maximize resources while still achieving desired outcomes.

Measuring and analyzing the results of your digital marketing efforts is essential for understanding what works best to reach your goals. Testing various approaches, tweaking based on facts and figures, and keeping abreast of the latest industry developments are all key to optimizing your digital marketing strategy for maximum success.

The Gist:  Calculating ROI helps you understand the cost per acquisition versus profit generated from each campaign or strategy implemented in order to maximize profits while minimizing costs associated with ineffective methods of advertising or promotion.

Adjusting and Refining Your Digital Marketing Strategy as Needed

Testing different tactics to improve results over time is essential for refining your digital marketing strategy. It’s important to experiment with various approaches and measure the outcomes of each one in order to determine which ones are most effective.

This could include trying out different types of content, adjusting the timing or frequency of posts, or targeting a new audience segment. Testing various modifications can give you knowledge about what works best for your organization and let you make the necessary adjustments.

Don’t skip looking at your data. Analyzing website traffic and conversion rates can help you identify areas where improvement is needed and inform decisions about how best to optimize campaigns for maximum impact. Monitoring social media analytics can assist in gauging the effectiveness of content for your target demographic, allowing you to make necessary modifications to strategies.

FAQs in Relation to How to Create a Digital Marketing Strategy

How do you create a digital marketing strategy in 2023?

Creating a digital marketing strategy in 2023 requires an understanding of the latest trends and technologies. Start by researching current industry standards, including best practices for SEO, content marketing, social media campaigns, email automation and analytics. Then create objectives that align with your business goals. Next, develop tactics to reach those objectives using the right channels for maximum ROI. Finally, track performance metrics to measure success and make adjustments as needed over time. With a well-defined strategy, entrepreneurs can ensure their digital marketing efforts are effective and successful.

1. Content

Creating engaging and informative content to attract, inform, and persuade target audiences.

2. Context

Understanding the environment in which digital marketing is used to ensure maximum effectiveness of campaigns.

3. Connectivity

Establishing connections between people, products, services, or organizations through various online platforms such as social media networks or email listservs.

4. Channel Selection

Choosing the most effective channels for delivering messages based on audience preferences and behaviors

5. Customer Engagement

Developing relationships with customers by providing them with relevant information that meets their needs

6. Cost Efficiency

Optimizing resources to maximize return on investment (ROI) from digital marketing activities

7. Conversion Rate Optimization

Increasing conversions by continuously testing different tactics and strategies until an optimal result is achieved


Formulating a digital marketing strategy that is tailored to your objectives can assist you in effectively engaging with and reaching the desired audience. By understanding the key components of a successful digital marketing plan, implementing it correctly and measuring results regularly, you will be able to adjust and refine as needed for maximum success. Creating an effective digital marketing strategy is essential in today’s competitive marketplace – don’t miss out on this valuable opportunity.

Take your business to the next level by developing a comprehensive digital marketing strategy in the Smart Arsenal. Join today and get your Smart Digital Marketing Action plan, created specifically for your business. Get started today!

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

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hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

Find out here.

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Hi! I'm Torie!

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What you need is to be SMART.

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