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Create a Landing Page from Scratch | Torie Mathis

Creating a landing page is essential for entrepreneurs who want to grow their business.

Whether you’re looking to increase your website traffic, convert leads into customers, or launch a new product – having an effective landing page will help you reach your goals. But how do you create one from scratch?

In this blog post we’ll discuss the key steps needed to design and promote a successful landing page that can boost conversions. We’ll cover topics such as choosing the right platform, designing it with your target audience in mind, promoting it through various channels and analyzing its performance so that adjustments can be made if necessary.

Get ready to learn all about creating an awesome landing page!

Table of Contents:

Choose a Platform for Your Landing Page

Choosing the right platform for your landing page is an important step in creating a successful website. It’s essential to consider what features and capabilities you need from the platform before making a decision.

Consider Your Needs

Before selecting a platform, it’s important to think about what type of content you want to include on your landing page. Are you looking for something simple with basic design elements or do you need more advanced options? Do you require any special plugins or customizations? Knowing exactly what features are necessary will help narrow down your choices and make it easier to select the best option for your project.

Compare Popular Platforms

Once you have determined which features are most important, compare popular platforms such as Kartra or ClickFunnels. Each one offers different levels of customization and support, so take some time to explore each one in depth before making a final decision.

Look at pricing plans, user reviews, customer service ratings, etc., so that you can get an accurate picture of how they stack up against each other.

Select the Right Platform for You

After researching all available options carefully, select the platform that best meets your needs and budget requirements. If possible, try out a few different ones first using their free trial versions before committing to anything long-term; this will give you an opportunity to test out their various tools and see how easy they are to use firsthand. Once everything checks out, then go ahead and sign up for whichever one works best for your project.

Once you have chosen the platform that best suits your needs, it’s time to start designing your landing page. Keep reading for tips on how to create an engaging and effective landing page.

RELATED: Create a Landing Page in 20 Minutes or Less

The Gist: Before selecting a platform for your landing page, consider what features and capabilities you need. Compare popular platforms such as Kartra or ClickFunnels to determine which best meets your needs and budget requirements. Try out free trial versions before committing long-term.

Design Your Landing Page

Designing an effective landing page requires careful consideration of branding and visuals, engaging headlines and copy, relevant images and videos, and calls-to-action (CTAs). Establishing your brand identity is the first step in creating a successful landing page.

This includes choosing colors that represent your business or product, selecting fonts that are easy to read on all devices, using logos or other graphics to create visual interest, and ensuring consistency across all elements.

Choose a Landing Page Template

If you want to shortcut your landing page design, choose a template in your landing page design software. Most have basic free versions to paid professionally designed full sales funnels that include landing pages, thank you pages and follow-up emails. Smart Funnels work with Kartra and include all of these facets and more to make your landing page design easy and successful.

Create an Engaging Headline

Creating an engaging headline is essential for grabbing attention. Your headline should be clear yet captivating so readers will want to learn more about what you have to offer. Make sure it’s concise but still conveys the message you want visitors to take away from your page.

Include Images

Including relevant images and videos can help bring life to your landing page by providing a visual representation of what you’re offering. Choose visuals that are related to the content on the page as well as those that evoke emotion in viewers. Videos can also be used effectively if they provide useful information about your product or service in an entertaining way.

Call to action

Calls-to-action (CTAs) are important components of any successful landing page because they prompt users into taking action after viewing the content on the page such as signing up for a newsletter or downloading a free ebook. CTAs should be placed strategically throughout the text with clear instructions so visitors know exactly how they can take advantage of whatever offer you’re presenting them with.

Be sure that each page only has one CTA and offer. You want your visitor to take one action on your page, whether it is to buy a product or sign up for your offer only include one action per page.

Test your Landing Page

Finally, before launching your landing page, make sure it meets all of its goals by testing it thoroughly for usability issues such as broken links or slow loading times. These technical difficulties could cause potential customers to become frustrated and not convert into actual customers when trying out different features on your site.

Creating a well-designed landing page is essential for entrepreneurs looking to capture leads and convert them into customers. Now that you have the basics down, let’s look at how you can promote your landing page to maximize its reach.

The Gist: Creating a successful landing page requires careful consideration of branding, visuals, headlines, and copy, images, videos, and CTAs. An effective landing page should: – Establish brand identity – Create an engaging headline – Include relevant visuals – Utilize strategic CTAs – Test for usability issues

Promote Your Landing Page

Promoting your landing page is an essential part of any digital marketing strategy. Leveraging social media channels, using paid advertising strategies, and optimizing for search engines (SEO) can help you increase visibility and drive more traffic to your page.

Leverage Social Media Channels

Utilizing social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and others can be a great way to reach potential customers. You can create content that resonates with your target audience by sharing relevant posts or running ads on these platforms. Additionally, you should also consider creating dedicated pages for each platform so that users can easily find your business online.

Use Paid Advertising Strategies

Paid advertising campaigns are another effective way to promote your landing page. With paid ads you have the ability to target specific audiences based on their interests or demographics which increases the chances of getting more conversions from those who are interested in what you’re offering. Popular options include Google Ads and Facebook Ads but there are other options available depending on the type of product or service being promoted.

Landing Page SEO

SEO is one of the most important aspects when it comes to promoting a landing page, as it helps improve organic rankings in search engine results pages (SERPs). To optimize effectively, you need to focus on keyword research and use them strategically throughout website content, including title tags, meta descriptions, etc., as well as link-building activities such as guest blogging and outreach. Additionally, ensure all images used have descriptive alt text associated with them so they get indexed properly by search engines like Google, Bing, Yahoo, etc.

By leveraging social media channels, using paid advertising strategies, and optimizing for search engines (SEO), you can create a successful landing page. Now let’s look at how to analyze and improve the performance of your landing page.

The Gist: Promoting your landing page requires leveraging social media channels, using paid advertising strategies, and optimizing for SEO. Key elements include: keyword research, content optimization, link building and image alt text.

Analyze and Improve the Performance of Your Landing Page

Tracking metrics is an essential part of analyzing and improving the performance of your landing page. By tracking key metrics such as conversion rates, time on page, bounce rate, and cost per acquisition (CPA), you can measure how successful your landing page is in achieving its goals.

Identifying areas that need improvement can be done by looking at the data collected from these metrics. If you find that a certain element isn’t performing well or could use some tweaking, make sure to take note of it so you can make changes accordingly. Consider testing different elements such as headlines, images, copywriting, and calls-to-action (CTAs) to see which ones work best for your audience.

Making necessary changes to increase conversion rates requires experimentation with different tactics until you find what works best for your business needs. Try A/B testing various elements on your landing page to determine which one resonates most with visitors.

Consider optimizing for search engines (SEO) through keyword research and content optimization techniques in order to drive more organic traffic to your website. Finally, don’t forget about leveraging social media channels and paid advertising strategies in order to get even more eyes on your landing page.

How to Create a Landing Page FAQs

Can I create a landing page for free?

Yes, you can create a landing page for free. There are several platforms available that allow you to easily design and launch your own landing page without spending any money. These platforms offer features such as drag-and-drop editors, customizable templates, analytics tools, and more. With these resources at your disposal, you can quickly create an effective landing page that will help capture leads and grow your business.

What is a landing page and how does it work?

A landing page is a web page designed to capture the attention of visitors and encourage them to take action. It typically includes an eye-catching headline, brief description of what you are offering, and a call-to-action button that encourages visitors to click through or fill out a form with their contact information.

Landing pages are used by businesses as part of their digital marketing strategy in order to generate leads or sales. They can be used for various purposes such as capturing email addresses, promoting products/services, increasing website traffic, etc. By creating compelling content on your landing page that speaks directly to your target audience’s needs and interests, you can increase conversions and drive more business success.

How much does it cost to create a landing page?

The cost of creating a landing page depends on the complexity and features required. Generally, you can expect to pay anywhere from $500 to $5,000 for a custom-built landing page. Factors that will affect the price include design complexity, coding requirements, integration with other systems or platforms, and testing and optimization services. If you are looking for an affordable option, there are many DIY tools available online that allow you to create your own basic landing pages at minimal cost.

What should a landing page have?

A landing page should have a clear headline that outlines the value of your offer and what it can do for entrepreneurs. It should also include compelling visuals, such as images or videos, to draw attention to the page. Additionally, there should be an easy-to-understand call-to-action button that encourages visitors to take action and sign up for your digital marketing course. Lastly, provide social proof by including customer testimonials or case studies so potential customers can see how you’ve helped other entrepreneurs succeed.


Creating a landing page from scratch can be a daunting task, but with the right platform and strategy in place, it doesn’t have to be. By following the steps outlined above, you should now have an effective landing page that is ready to help your business grow. With careful analysis of performance metrics and ongoing optimization efforts, you can ensure that your landing page will continue to generate leads for your business over time.

So don’t wait any longer – start creating a landing page today!

Are you an entrepreneur looking to learn how to create a successful landing page?

I can help! With my digital marketing expertise, I will guide you through the process of designing and building an effective landing page that will capture your customers’ attention and convert them into leads. Stop wasting time with ineffective strategies – let me show you the right way to build a profitable online presence today!

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

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hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

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Hi! I'm Torie!

Torie Mathis HeadshotI help entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Get Smart AF

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