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marketing yourself as an author

As an author, it’s important to market yourself in order to build a successful career. Whether you’re just starting out or have been writing for years, developing your brand and understanding how best to promote your work are essential elements of success.

This article will provide the best ways for authors to create an authentic author brand and give readers tips on how they can take control of their careers as writers.

Through this guide, we’ll cover topics such as building your personal brand, producing quality content that stands out from the crowd, promoting yourself effectively online, and much more – so if you want to learn about marketing yourself as an author, then read on!

Table of Contents:

Develop Your Author Brand

Developing an author brand is essential for any writer looking to build a successful career. It’s important to establish your own unique voice and create an engaging online presence that resonates with readers. Here are some tips on how you can do just that:

Establish Your Unique Voice

Developing a distinct writing style is key when it comes to creating a memorable author brand. Take the time to experiment with different writing techniques, such as using metaphors or similes, and find out what works best for you.

Additionally, make sure your content reflects who you are as an individual—your values, interests, and experiences—so that readers can connect with it on a personal level.

Create an Engaging Online Presence

To successfully promote yourself as an author, having an active social media presence is crucial. Use platforms like Twitter and Instagram to share snippets of your work and engage in conversations about topics related to your field of expertise.

You should also consider starting a blog or website where you can post longer pieces of content and link back to other articles or books you’ve written.

Build Relationships

Finally, don’t forget the importance of building relationships with readers through networking events or book signings. Reach out directly via email or social media if possible; this will help foster trust between yourself and potential fans while giving them access to exclusive updates about upcoming projects or releases they may be interested in reading more about.

Developing your author brand is essential for positioning yourself as an authority in your field and connecting with potential readers. Now, let’s move on to writing quality content that will help you get noticed.

Write Quality Content

Choosing the right topics is essential to creating quality content. When selecting a topic, consider what your audience wants and needs to know.

Write what they want

Ask yourself if it’s something that will be interesting or useful for them. It should also be relevant to your author brand and have enough depth for you to explore in detail. Additionally, look into current trends and events related to the topic so you can provide fresh insights on an issue that people are already talking about.


Write engaging copy

Crafting compelling copy is key when writing quality content. To make sure readers stay engaged, use language that’s easy-to-understand yet still captivating. Start with an attention-grabbing headline then move onto a strong introduction which sets up the rest of your piece.

Keep sentences short and concise while providing valuable information throughout the body of text until you reach a powerful conclusion which ties everything together nicely at the end.

Use images and graphics

Utilizing visuals can help enhance any written work, making it more visually appealing and easier for readers to digest complex ideas quickly and effectively. Incorporate images, charts, infographics or videos when relevant – this will add value rather than being distracting from your message overall.

Quality content is the foundation of any successful author marketing strategy. By creating compelling and engaging content, you can build a loyal audience that will help promote your work. Now let’s look at how to effectively promote your writing.

Promote Your Work Effectively

Promoting your work effectively is essential for entrepreneurs looking to build their author brand. Leveraging social media platforms, building relationships with influencers and publishers, and taking advantage of paid advertising opportunities are all key strategies to your marketing plan that can help you reach a wider audience.

Leverage Social Media Platforms

Utilizing the power of social media is one of the most effective ways to promote your work. You can use platforms like Twitter, Instagram, Facebook, LinkedIn and YouTube to share content from your blog or website in order to drive more traffic back to it. Additionally, engaging with other users on these platforms will help increase visibility for your brand as well as create meaningful connections with potential readers or customers.

Build Relationships With Influencers And Publishers

Establishing relationships with influencers and publishers in related industries can be an invaluable asset when promoting your work. By leveraging their existing networks, you’ll be able to tap into new audiences who may not have otherwise been exposed to what you have created. Additionally, having a relationship built upon mutual respect could lead to future collaborations down the line, which could further expand your reach even more so than before.

Use Paid Advertising

Investing in paid advertising campaigns is another great way to get eyes on your content quickly and efficiently while also allowing you greater control over targeting specific demographics or interest groups that would likely find value in what you have created.

This type of promotion should always be done strategically, though, as it requires careful planning and budgeting if it’s going to yield positive results for both short-term gains and long-term success.

Once you have a good understanding of how to promote your work effectively, you can take the next step and start taking control of your career as an author.

The Gist: Promoting your work as an author requires leveraging social media platforms, building relationships with influencers and publishers, and investing in paid advertising campaigns to reach a wider audience.

Take Control of Your Career as an Author

As an author, you have the power to take control of your career and make it a success. Learning how to publish and distribute your work is essential for any aspiring author. You can start by researching different publishing options such as self-publishing or traditional publishing. Once you decide on a publisher, familiarize yourself with their process so that you can ensure that everything goes smoothly when submitting your work.

Developing strategies for growing and monetizing your audience is also key to becoming a successful author.

This includes creating engaging content, leveraging social media platforms, building relationships with influencers and publishers, building an email list, taking advantage of paid advertising opportunities, and more. It’s important to remember that each platform has its own unique set of rules; be sure to read up on them before getting started.

Finally, don’t forget about book reviews and awards. Reviews are great ways to get feedback from readers while awards provide recognition for outstanding writing achievements. Keep track of upcoming award deadlines so that you don’t miss out on any potential opportunities.

If you want even more guidance in this area then check out our Author Exposure Course which covers everything from writing tips to promotion tactics – perfect for any aspiring author looking for success in their career.

FAQs in Relation to How to Market Yourself as an Author

How do self-published authors get noticed?

Self-published authors can get noticed by leveraging digital marketing strategies. First, create a strong online presence with an engaging website and social media accounts to build an audience. Next, use SEO tactics such as keyword research and content optimization to make sure your book is visible in search engine results.

Additionally, consider using paid advertising platforms like Google Ads or Facebook Ads to reach more potential readers. Finally, don’t forget about word of mouth; engage with other authors and influencers who may be able to share your work with their own audiences. With the right combination of these techniques, self-published authors can gain visibility and increase sales.

How do I market myself as a writer online?

To market yourself as a writer online, start by creating an engaging website or blog. Share your work and experiences with others to demonstrate your expertise. Leverage social media platforms like Twitter, LinkedIn, and Instagram to reach a wider audience.

Engage in conversations with other writers and entrepreneurs to build relationships and expand your network. Utilize SEO techniques such as keyword research and link building to increase visibility of your content on search engines. Finally, consider paid advertising options such as Google Ads or Facebook Ads for more targeted reach. With these strategies you can effectively promote yourself as a writer online.


Creating an authentic author brand is a great way to stand out in the literary world. You can do this by developing your own unique style, writing quality content that resonates with readers, and promoting your work effectively.

Taking control of your career as an author will give you the best chance at success.

With these tips and strategies, you’ll be well on your way to marketing yourself as an author and achieving success!

If you’re looking for more guidance on how to become a successful author, check out our Author Exposure Course – it covers everything from writing to publishing to promotion, so you can get started today!

Are you an author looking to get your work noticed? I can help! As a digital marketing expert, I specialize in creating comprehensive strategies that will boost visibility and increase sales. Through effective tactics such as content creation, social media campaigns, search engine optimization (SEO), email marketing and more – I can ensure your book stands out from the competition. Let’s talk today about how we can make sure your story reaches its audience.

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

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hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

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Hi! I'm Torie!

Torie Mathis HeadshotI help entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Get Smart AF

from your Digital Marketing Coach Torie Mathis!

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