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Why Marketing Matters for Small Businesses: Making Noise in a Crowd

So you’ve opened the doors of your small business, ready to conquer the world with your amazing products or services. But wait, where are all the customers? It’s like throwing a party without sending out invitations. That’s where online marketing tools swoop in to save the day!

For small businesses, marketing is the secret sauce that gets your brand noticed, customers excited, and sales soaring. It’s the art of telling your story, capturing attention, and persuading people to choose your business over the sea of competitors.

And in today’s digital age, online marketing tools are your trusty sidekicks, helping you reach more potential customers than ever before.

Unleashing the Power of Online Marketing Tools: Your Virtual Arsenal

Think of online marketing tools as your Swiss Army knife, but instead of tweezers and nail files, they’re packed with features like social media management, email marketing, and analytics. These nifty tools supercharge your marketing efforts, ensuring that your small business shines brightly in the vast digital landscape.

In the coming sections, we’ll dive into a treasure trove of both free and paid online marketing tools. Whether you’re a budget-conscious beginner or a marketing maven looking to level up, we’ve got you covered.

So, grab your thinking cap and let’s embark on this exciting journey to conquer the online marketing realm!

Table of Contents

Defining Marketing Goals
Free Online Marketing Tools
Paid Online Marketing Tools
Evaluating and Choosing the Right Tools

Defining Marketing Goals: Hitting the Bullseye with Style and Precision

Identifying Your Target Audience and Niche: Where Cupid’s Arrow Aims

Picture this: Cupid, armed with his trusty bow and arrow, takes aim at a crowd of people. Instead of randomly firing away, he strategically selects his target—the one person who’s most likely to fall head over heels in love. Similarly, as a marketer, you need to channel your inner Cupid and identify your target audience and niche.

Knowing who your customers are and what makes them tick is like having a secret weapon in your marketing arsenal.

Are you catering to tech-savvy millennials or adventure-seeking baby boomers? Are you offering organic skincare for eco-conscious enthusiasts or gourmet treats for foodies with discerning palates?

Once you’ve pinpointed your target audience, you’ll be able to craft laser-focused marketing messages that hit the bullseye every time.

Setting Specific Marketing Objectives: The Quest for Marketing Greatness

Ah, objectives—the north star that guides your marketing efforts. Like Frodo on a quest to destroy the One Ring (but with way less peril), setting specific marketing objectives ensures you stay on track and avoid getting lost in the marketing wilderness.

Do you want to increase website traffic, boost social media engagement, or drive more foot traffic to your brick-and-mortar store?

It’s time to get specific! Instead of setting vague goals like “world domination” (hey, we all dream big), aim for measurable targets such as increasing website traffic by 25% in the next three months or growing your Instagram followers to 10,000 by year-end.

Remember, these objectives are your guiding stars. They help you measure your progress, adapt your strategies, and ultimately achieve marketing greatness. So, buckle up, and let’s embark on this epic marketing adventure together!

Free Online Marketing Tools: Unleashing the Power of the Priceless

Social Media Platforms: Where the Party Never Stops


The OG of social media, Facebook is like the town square where everyone hangs out, shares cat videos, and catches up with long-lost friends.

Create a business page, engage with your audience through posts and comments, and unleash the power of targeted advertising to reach potential customers who are just a “like” away from falling in love with your brand.

RELATED: Facebook Enagement


Picture-perfect moments await on Instagram, where stunning visuals and clever captions rule the realm. Capture the hearts (and double-taps) of your audience by showcasing your products, sharing behind-the-scenes glimpses, and leveraging hashtags to reach new followers.

Don’t forget to interact with your fans and influencers—it’s like making friends at a fancy cocktail party, but without the awkward small talk.

RELATED: Instagram Marketing Tips 


Lights, camera, action! If a picture is worth a thousand words, then a video is worth a million views. YouTube lets you create compelling video content, from tutorials to product demos, that captivates your audience. Become a charismatic host or embrace your inner Spielberg and start building your own channel. Who knows, you might just become the next viral sensation!

RELATED: Your First Youtube Video Ideas

Social Media marketing Guide | Torie Mathis

Content Creation and Management: Crafting Magic from Thin Air


Who needs a degree in graphic design when you have Canva? This user-friendly tool lets you create stunning visuals, from eye-catching social media posts to professional-looking logos and banners. With a wide array of templates, fonts, and graphics at your fingertips, you’ll transform into a design wizard faster than you can say “abracadabra.”

RELATED: Canva Lead Magnet Templates


Ready to conquer the interwebs? WordPress is your trusty sidekick. It’s a powerful platform that lets you create and manage your own website or blog with ease. Customize themes, publish captivating content, and watch your website soar up the search engine ranks. Get ready to unleash your inner wordsmith and watch your online presence grow.


Ever dreamt of having your own personal assistant to handle your email marketing? Enter MailChimp! This tool simplifies the process of creating and managing email campaigns, building customer lists, and tracking performance metrics. Wave goodbye to the hassle of manual email marketing and say hello to automated awesomeness.

SEO and Keyword Research: Unlocking the Secrets of Search Engines

Google Analytics

Welcome to the nerd’s playground! Google Analytics is a goldmine of insights that helps you understand your website’s performance. Track website traffic, identify your most popular pages, and gain valuable demographic information about your visitors. Armed with this knowledge, you can fine-tune your marketing strategies and become the master of your digital domain.

Google Keyword Planner

Crack the code to search engine success with Google Keyword Planner. This tool reveals the most relevant keywords for your industry, their search volumes, and even suggests new keyword ideas. It’s like having a secret decoder ring that unlocks the hidden treasures of SEO, boosting your website’s visibility and attracting more organic traffic.

Moz Toolbar

Prepare to wield the power of the Moz Toolbar, a browser extension that reveals the SEO metrics of any website you visit. Analyze page authority, check backlink profiles, and unearth valuable competitive insights. It’s like having your own SEO sidekick, guiding you on your quest for search engine supremacy.

🚀 Don’t forget free online directories and sites that will boost your online presence!

Now that you have these free marketing tools at your disposal, it’s time to unleash your creativity and conquer the digital landscape without breaking the bank. May your social media posts be witty, your designs be jaw-dropping, and your SEO be stronger than a weightlifter on a protein shake.

SEO Guide | Torie Mathis

Paid Online Marketing Tools: The Power-Ups for Marketing Superheroes

Email Marketing and Automation: Where Efficiency Meets Inbox Bliss

Mailchimp (Paid Plans)

Say goodbye to manually sending emails and hello to the magical realm of automation with Mailchimp. Their paid plans unlock a world of advanced features, allowing you to create personalized email campaigns, segment your audience, and track performance metrics. It’s like having a digital assistant who never gets tired of hitting that “send” button.

Constant Contact

Need a steady companion in your email marketing journey? Look no further than Constant Contact. This paid tool offers a wide range of templates, email scheduling, and contact management features. Plus, their easy-to-use interface will make you feel like an email marketing pro faster than you can say “spam folder.”

Social Media Management: Taming the Social Media Beast


Is juggling multiple social media accounts making your head spin? Hootsuite to the rescue! This paid tool is your social media command center, allowing you to schedule and manage posts across various platforms. From Facebook to Twitter, you’ll feel like a social media maestro as you effortlessly orchestrate your online presence.


Ready to level up your social media game? ZohoSocial has got your back. This paid tool offers advanced social media management features like post scheduling, performance analytics, and even sentiment analysis. It’s like having a social media Swiss Army knife—equipped with everything you need to conquer the digital world.

Paid Advertising Platforms: Where the Power of Promotion Unleashed

Google Ads

Want to skyrocket your online visibility? Google Ads is the superhero of paid advertising platforms. With a wide array of targeting options and ad formats, you can reach potential customers at the precise moment they’re searching for what you offer. From search ads to display ads, prepare to make your business the star of the digital stage.

Facebook Ads Manager

Imagine having the power to put your business right in front of your ideal audience’s scrolling thumbs. Facebook Ads Manager makes that dream a reality. Their paid advertising platform lets you create highly targeted ads, boost posts, and even run retargeting campaigns. It’s like having your own personal billboard in the digital realm.

LinkedIn Ads

Looking to make professional connections and showcase your business to a network of movers and shakers? LinkedIn Ads is your golden ticket. Their paid platform allows you to target professionals based on their job titles, industries, and even company size. It’s like attending a networking event with a laser-focused guest list.

With these paid online marketing tools by your side, you’ll be armed with the power-ups needed to take your marketing efforts to new heights. So, suit up, strap on your marketing cape, and get ready to save the day—one click at a time!

Evaluating and Choosing the Right Tools

Assessing Budget and Resources: Counting Coins and Brainpower

Before diving headfirst into the marketing tool marketplace, it’s essential to assess your budget and resources. We’re not talking about flipping your mattress for spare change (although it’s not a bad idea). Take a good, hard look at your financial situation and determine how much moolah you can allocate to marketing tools.

But it’s not just about the Benjamins—consider your team’s capabilities as well. Are you a one-person show, juggling marketing and running the business simultaneously? Or do you have a team of marketing wizards at your disposal?

Evaluating your resources will help you choose tools that align with your budget and the skills of your marketing dream team.

Considering Scalability and Growth Potential: From Small Acorns to Mighty Oaks

While you may be a small business today, who’s to say you won’t grow into the next big thing? When selecting marketing tools, it’s crucial to consider scalability and growth potential. You don’t want to outgrow your tool belt faster than a toddler outgrows their shoes.

Look for tools that can grow alongside your business, offering advanced features, larger capacity, and scalability options. It’s like investing in stretchy pants—you’ll be prepared for the inevitable growth spurt without feeling like you’ve outgrown your marketing wardrobe.

Reading Reviews and Seeking Recommendations: The Grapevine Holds Secrets

In the vast jungle of marketing tools, it’s wise to listen to the whispers of the grapevine. Don’t fret; we’re not suggesting eavesdropping on your neighbor’s conversations (although they might have some juicy marketing tips). Instead, turn to the power of reviews and recommendations.

Before committing to a tool, read reviews from fellow marketers who have already treaded the path you’re about to embark on. Their experiences can shed light on the pros, cons, and hidden quirks of different tools. And don’t shy away from seeking recommendations from trusted colleagues or industry forums—it’s like tapping into the collective wisdom of the marketing masses.

With budget in hand, scalability in mind, and reviews guiding your way, you’ll be equipped to choose the right marketing tools for your small business. So, put on your Sherlock Holmes hat, channel your inner detective, and uncover the hidden gems that will propel your marketing efforts to infinity and beyond!

Unlocking Your Marketing Superpowers

Recap of Key Points: Unleashing the Marketing Magic

Congratulations, marketing mavericks! You’ve journeyed through the realms of marketing tools, discovering a treasure trove of options to propel your small business to new heights. Let’s take a moment to recap the key points we’ve uncovered on this adventure:

  • Marketing is the secret sauce that gets your small business noticed in a crowded digital landscape.
  • Online marketing tools are your trusty sidekicks, helping you reach more customers and amplify your brand.
  • Define your marketing goals by identifying your target audience, setting specific objectives, and aiming for marketing greatness.

We’ve explored a plethora of both free and paid online marketing tools, equipping you with the weaponry needed to conquer the digital battlefield:

  • Free tools like social media platforms, content creation tools, and SEO resources give you a solid foundation to build upon.
  • Paid tools such as email marketing platforms, social media management systems, and advertising platforms offer advanced features and supercharge your efforts.

Take Action and Experiment: Time to Unleash Your Inner Marketing Hero

Now that you’re armed with this knowledge, it’s time to put it into action! Don’t be afraid to experiment and find the perfect combination of tools that suits your business like a well-tailored suit. Get creative, embrace trial and error, and watch as your marketing efforts bloom like a field of sunflowers.

Remember, even Batman had to test out his gadgets before saving Gotham. So, don your marketing cape, take the plunge, and watch your small business soar to new heights.

Continuous Learning and Adaptation: The Quest Never Ends

In the ever-evolving world of marketing, one thing remains constant: the need for continuous learning and adaptation. Stay up to date with industry trends, sharpen your skills, and adapt your strategies as the digital landscape shifts beneath your feet. It’s like being a chameleon at a fancy dress party—constantly adjusting to stay ahead of the game.

 Join the Smart Arsenal and Unlock Your Full Potential

Are you ready to take your marketing game to superhero levels? Join the Smart Arsenal, a hub of digital marketing courses, tutorials, done-for-you templates, and more. Whether you’re a marketing novice or a seasoned pro, the Smart Arsenal is your secret weapon to unlocking your full marketing potential. So, gear up, join the ranks, and unleash the marketing magic within you.

Remember, marketing isn’t just about selling products—it’s about connecting with people, telling your brand story, and leaving a lasting impression. So, go forth, marketing heroes, and may your small business conquer the digital realm with style, finesse, and a dash of humor. The world awaits your marketing superpowers!

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

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hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

Find out here.


Hi! I'm Torie!

I Headshot of Torie Mathishelp entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Get Smart AF

from your Digital Marketing Coach Torie Mathis!

Let's get SMART!

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