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Chiropractor Lead Magnets | Torie Mathis

As a chiropractor, you know that attracting and retaining the right clients is essential to the success of your chiropractic business. While there are many digital marketing strategies you can use to reach your target audience, email marketing is one of the most effective. By sending regular emails to your list of subscribers, you can stay top-of-mind and build a relationship with your ideal clients.

The first step to your email marketing is a lead magnet.

Why Chiropractors need a Lead Magnet

A lead magnet, or opt-in offer, is a great way for chiropractors to generate leads, grow their list, and attract their ideal clients.

A lead magnet is a digital product you offer for free in exchange for someone’s email address or other contact details.

The Best Lead Generation Strategy for Chiropractors

There are a number of reasons why lead magnets are the best marketing strategy for lead generation. First, they provide an incentive for people to sign up for your email list.

Second, they allow you to capture chiropractic leads who may not be ready to commit to scheduling an appointment.

Finally, relevant lead magnets give you the opportunity to build relationships with potential clients and showcase your expertise. By creating a high-quality opt-in offer, you can quickly grow your email list and attract new clients.

What are the best Lead Magnets for Chiropractors?

Lead magnets are a great way for chiropractors to attract new patients and grow their practice. But with so many options available, it can be difficult to know which one is right for your business.

Here are a few things to keep in mind when choosing a lead magnet:

What problem are you solving?

Make sure your lead magnet addresses a specific pain point that your target audience is struggling with.

How well does it fit with your brand?

Your lead magnet should be consistent with the rest of your marketing materials in terms of style and messaging.

How easy is it to consume?

Keep in mind that people are often short on time, so make sure your lead magnet is something that can be easily consumed in a few minutes or less.

Is there a natural next step?

Once someone consumes your lead magnet, what’s the next logical step you want them to take? Make sure there’s a clear call to action, so they know what to do next.

By keeping these things in mind, you can narrow down your options and choose a lead magnet that will be most effective in growing your chiropractic practice.

Why not just offer a free consultation for lead generation?

Yes, you can just offer a free chiropractic consultation, but there are a few downsides to relying solely on free consults. First, even though a consultation is free, there is a barrier of time and commitment for the patient. They may not be sure you are the “right” one, and they are forced into making an appointment to get a feel for you.

And some patients can feel a free consultation is just a sales pitch pressuring them into signing up for expensive treatment.

A free consult also means that you have to give up time with a paying patient and turn on your “sales” hat to book the new patient, which may or may not result in a new client.

What if you didn’t have to do that?

What if you could have a free digital product do all the heavy lifting for you, and the patient walked in the door, already trusting you, already being a great match for your services, specialty, and style?

And if you still wanted to do free consults, what if you could guarantee almost every one of them would be a perfect fit and become a patient?

Sounds too good to be true? The right lead magnet can do all this and more for your practice.

So let’s get into some great lead generation examples to attract and build trust with your prospective patients.

Here are 8 chiropractor lead magnets to generate leads

1. A free report on the top myths about chiropractic care

If you’re a chiropractor, one of the best ways to build your list and generate leads is to create a free report on the top myths about chiropractic care. Why? Because there’s so much misinformation out there about chiropractic care, and people are often skeptical about it.

By creating a free report that busts the biggest myths about chiropractic care, you can help to educate and show them that it’s a safe and effective treatment option. Plus, it’s a great lead generation strategy to get people to sign up for your email list so you can stay in touch with them and offer them valuable information until they become paying customers.

Quick and easy reports are one of the best lead generation strategies for the chiropractic industry.

Tools to create a report chiropractor lead magnet funnel

 

2. A free cheat sheet on the top questions to ask a potential chiropractor

Another great lead magnet option for chiropractors is to create a free cheat sheet on the top questions to ask a potential chiropractor. When considering seeing a chiropractor, people may be wondering how to choose the right one. After all, there are many factors to consider, and it’s important to find a practitioner who is qualified and experienced.

To help you make the best decision, you can help them by providing the top questions they should ask when choosing a chiropractor.

Tools to create a cheatsheet chiropractic lead magnet funnel

Canva Template for a cheatsheet design

Smart Funnel for landing page, cheatsheet delivery, and follow-up emails

 

3. A free video series on the basics of chiropractic care

A free video series on the basics of chiropractic care would be an excellent lead magnet for a chiropractor looking to build their list.

The short videos could cover topics such as how chiropractic care works, what to expect during a typical session, and how to find a reputable chiropractor. By providing helpful and informative content, you can establish yourself as an expert in your field and build trust with potential patients.

Tools to make the video series and your chiropractor lead magnet funnel

 

4. A free webinar on the top benefits of chiropractic care

As a chiropractor, you know that many people are curious about chiropractic care but may be unsure of how it works or whether it’s right for them. A great way to educate potential patients and build your list is to create a free webinar on the benefits of chiropractic care.

In this webinar, you can provide an overview of how chiropractic care can help relieve pain, improve alignment, and promote overall wellness. You can also address common misconceptions about chiropractic care and dispel any myths that may deter potential patients from seeking treatment.

By offering a helpful, informative webinar, you’ll not only build your list but also establish yourself as a trusted resource for anyone interested in learning more about chiropractic care.

Tools to create a webinar chiropractor lead generation funnel

 

5. A free eBook on the top mistakes when choosing a chiropractor

A chiropractor can build their list by creating a free ebook on the top mistakes people make when choosing a chiropractor. By providing this valuable information, you can position yourself as a trusted resource and help patients avoid making costly mistakes.

The ebook can include a call-to-action for patients to sign up for your newsletter or schedule a consultation.

Tools to make the ebook and your chiropractor lead magnet funnel

 

6. A free checklist on the things to look for when choosing a chiropractor

When it comes to choosing a chiropractor, it’s important to find someone who is qualified and experienced. But with so many options out there, how can they be sure they’re making the right choice?

You can create a free checklist on what to look for when choosing a chiropractor. This will help them narrow down their options and find the best possible provider for their needs.

You can talk about some of the things to look for in a good chiropractor. By providing them with this information, they can be confident that they’re choosing the best possible provider for their chiropractic care.

Tools to make the checklist and your chiropractor lead generation funnel

 

7. A free mini-course on the basics of chiropractic care

As a chiropractor, you know that providing quality care involves more than just treating the symptoms. It’s important to educate your patients on the importance of preventive care and how to maintain their health between visits.

One way to do this is by creating a free mini-course on the basics of chiropractic care. This can be used as a lead magnet to build your list and help you connect with potential new patients. In the mini-course, you can cover topics such as the benefits of regular adjustments, stretches to improve flexibility, and tips for avoiding injuries.

By offering this valuable content for free, you’ll be able to show potential patients that you’re committed to helping them achieve their best possible health.

Tools to create a mini-course chiropractor funnel

 

8. A free guide on the most common myths about chiropractic care

If you’re a chiropractor, you know there are still many myths and misconceptions about what chiropractic care is and how it works.

A free guide debunking the top myths can be a great lead magnet to help build your list and generate quality leads.

In the guide, you can dispel common misconceptions about chiropractic care, such as the idea that it’s only for back pain or that it’s dangerous. By providing accurate information about chiropractic care, you can help more people understand how it can help them and make an informed decision about whether or not it’s right for them.

In addition, a free guide is a good lead generation strategy to establish yourself as an expert in your field and build trust with potential patients.

Tools to create a free guide and your chiropractor lead magnet funnel

 

Mix and Match Lead Magnets

The great thing about all these chiropractic examples for generating leads is you can mix and match them. Do a video series about the myths or a guide about the benefits of chiropractic care. You’ll find you are more drawn to one or two of the ways to deliver, so go with the content you think your audience will best react to and the delivery that best suits your personality and ability to create.

The Key to Making Your Lead Gen Successful

The lead magnet, however, is not the key, though it does start the process. The key is follow-up.

Following up with new chiropractic leads is the key to growing relationships, building trust, and getting long-term paying customers.

How to Follow up with a new Subscriber

When following up with a new subscriber, you are continuing the conversation that you started in your lead magnet, so it’s good to think of it in a linear way. It’s your customer journey. It’s a good time to answer any questions that the subscriber may have about the different types of treatments available and how to choose the right one for their needs.

This is also where you can go more into what makes your chiropractic office different than others. Your new subscriber may be weighing their options on where to go, so give them information to help guide this decision. Always include a call to action for them to take the next step, whether that is to make an appointment or to book a free consult.

The timing of following up

Many businesses ruin their follow-up opportunity by blowing the timing. Think of the state of mind of a person that would sign up for your lead magnet. How soon do they need to make a decision on where to go? Is it today? Is it by the end of the week? Use this as a gauge on how often to send out your emails.

If it is by the end of the day, you may want to send a few emails to them that day. If it is by the end of the week, maybe an email a day for a couple of days would be better.

Don’t make the mistake of waiting too long to send them more information or ask if they have any questions. If they have already made a decision by the time you send the first follow-up email, you lost the opportunity, and they will likely unsubscribe.

Here is an example schedule for a “by the end of the week” decision:
Immediately: send the access to the lead magnet
Within 1 hour: send an email to see if they have any questions
Within the day: send an email with some common questions and answers
Day 2: Point out something important in the lead magnet and dive in further
Day 3: Talk about what makes your office/style/treatment different
Day 4: Repeat day 2 with another item
Day 5: Talk about what happens during a first appointment
Day 6: Share a case study

If you think they need to make the decision quicker, adjust for your ideal customer. If you think a case study needs to come sooner than day six, move it up. Just do not bombard them with too much in one email. You are better to focus on one thing per email but do include a call to action telling them what the next step should be.

And after they go through your welcome sequence, all of which can be fully automated, you put them on your regular email list, where they get top-of-mind emails that you send out a couple of times a month.

Lead Magnets work for Chiropractors

When you have a lead magnet that is relevant to your ideal client, you can attract them and build a relationship with them. When you follow up in the right way, you can have clients for life. These lead magnet examples are a great way to get started with lead generation marketing.

Need help with lead generation strategies?

If you need any help getting your lead generation strategy set up, check out my Lead Generation Creation Course.

If you’re interested in learning more about setting up your online sales funnel and how to generate chiropractic leads, check out Why Every Business Needs a Sales Funnel.

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don’t even need a lot of time; what you need is to be smart. And lead magnets are smart for your chiropractic business.

 

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Learn from Torie at the Smart Arsenal and on her channel.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine.

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I help solopreneurs & biz owners (like you) use digital marketing to get more clients + make more money without a big budget, a lot of time, or losing your sanity. And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

 

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What you need is to be SMART.

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